For the past three years at our polytechnic university, we have pursued increased community engagement at our university through use of electronic tools such as social media.  Initially, we started a grand and all-encompassing project that was centrally managed; it failed by imploding of its own mass. In reviewing the failure, we noticed that many small efforts were thriving. Each of these efforts was initiated and fostered locally and with no or minimal resource investment. Seeing that, we have changed our approach to focus on facilitating many local and smaller projects of engagement, which are built on an infrastructure of technology, such as social media.  These projects originate at all levels and segments of the university, especially from students. This experience has positively influenced the electronic citizenship of our campus. The paper presents “ten commandments” that we have discovery in the process. An example is “Expect good ideas to take on their own lives through social media.” Each of the commandments will be tuned to implementation at a polytechnic.